Content & Guide Design

Creative Direction / Content Strategy

  • TB12 is a content monster loaded with unique viewpoints, a fair share of owned terms, and the occasional controversial take (hi strawberries). While most content fits neatly into one of five pillars (pliability, nutrition, hydration, movement, and mental fitness), each pillar comes with its own set of best practices that can be overwhelming for newcomers. Clear, concise, and well-designed guides make all the difference.

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Retail Design

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Photography Direction